As an entrepreneur, how do you think about finding a niche, particularly a unique niche that you can easily dominate because you’ve found a hungry crowd?
You probably either think of a certain line of products or a certain type of person. Usually, when you think of one, you automatically think of the other. When you think of a product, you think about who would value it? If you think of a particular group of people, then you might wonder about what products they would find useful.
When it comes to a product you might think of creating an information product on how to make a living as a photographer. This product could be created as a book, a live workshop, a classroom at a community college, or an online course.
Your audience would be people who love photography. This audience could be broken down into a yet smaller niche. You could focus on active retired people who are looking for a fun way to make extra money. Alternatively, you could focus on creatives who hate their corporate job and want an enjoyable artistic career following their own schedule.
That, however, is just one way of thinking about a niche. Another way is to pick a niche by time and then find an audience who would need a product at that time.
If you happen to be a morning person, then you could start a business that caters exclusively to other early birds.
Let’s take a look at how to build a full-time morning business or a part-time morning business.
Building a Full-Time Morning Business
1. Open a coffee shop
People who wake up early often rush out of the door with nothing to perk them up. They have a strong craving for some coffee.
How do you distinguish your little coffee shop from other coffee places?
One way is by being open early while other coffee shops are still closed. Another way to win loyal customers is to simply make a superior cup of coffee. If you can create a perfect coffee drink, people will prefer your coffee shop to any other possible competitors in the neighborhood. Using an espresso tamp is one key to making an exceptional shot of espresso for that sleepy customer who wants something stimulating yet tasty to help them jumpstart the long day ahead.
Creating a Part-time Morning Business
What if you have a full-time job — but work the second or third shift — and would like to use the morning to earn some extra money?
Here are two ideas:
1. Offer a rideshare to take people to the airport in the early morning.
Catching an early morning flight can be difficult for many people. If they don’t have a car, it can be hard for them to persuade someone to drive them to the airport during the early hours of the morning. Even if they do have a car, they may be reluctant to pay the high parking fees for using the airport parking garage until they get back into town. By offering a ride to the airport, you help solve a big problem for people who need to catch an early morning flight but can’t find a ride.
If you wake up early, you don’t have to leave home to earn extra money; you could just earn money from your computer. There are many fields of freelance work that you can do in the early morning.
For instance, you could become a freelance writer or a freelance graphic designer.
As a freelance writer, you need to write well. If you already have this skill, then you’re all set to go. Just visit job boards for freelancers and bid for work. You can also create your own blog and make money from affiliate marketing. If you don’t know how to write well, there are plenty of online classes you could take to learn about grammar and punctuation, as well as how to write blogs, articles, books, sales letters, and so on.
As a freelance graphic designer, your situation would be similar. If you’re already all skilled up you can start looking for work from job boards and building up your portfolio. If you need to polish up your skills, then take online or offline classes to get good at it.
There are all sorts of freelance writing opportunities available for different types of skills needed by other people online who are marketing their business. Besides letting you earn a living from home, freelancing is a skill you could also use to earn money remotely while traveling on vacation.
You Have An Unfair Advantage
As a morning person with an entrepreneurial streak, you could monetize your natural inclination to wake up early by using your time to create a full-time or part-time income.
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