How I Make $20,000 Per Year From Ad Revenue (and how to make more money!)

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One of the most passive ways to make money blogging is with ad revenue. 

Ad revenue is exactly what it sounds like – making money from placing ads on this website.

Currently, I make roughly $1,500+ per month with passive income from ad revenue. It's one of my favorite ways to make money because it's almost entirely passive. Blog posts from years ago are making a bulk of my ad revenue income today. 

We'll be going over how to boost your ad revenue income AND why I don't recommend putting ads on your blog in the beginning.

Start a blog today for just $2.95/month with my step-by-step tutorial here. It's easy, painless, and takes less than 20 minutes to start a blog of your own. With my Bluehost discount, you get a discount from $7.99/month to $2.95/month.

If you need a little more help starting your blog, I even have a free How To Start A Successful Blog quick 5-day course that shows you step-by-step what to do AFTER you started your blog. This quick course is filled with a TON of value giving you everything you need to get started the best way.

What is Mediavine?

Mediavine is in charge of full-service ad management, but they definitely stand out among other ad networks. They're currently in charge of 5,200 publishers (bloggers). If you spend time browsing the web, you've most likely scrolled through many Mediavine ads.

I've been with them for years and have zero complaints. The customer support team does amazing work.

In fact, they're the reason I wrote this post. I reached out to them asking how I can increase my ad revenue, and they emailed back with several tips.

I've already seen my ad revenue income go up $15 per day in just a week. That's $105/week or $420 per month. 

Here are my earnings for the past year. 

How can I boost ad revenue income?

1. Increase font size

When I reached out to Mediavine, the first tip they recommended was increasing my current font size.

Little did I know, my font size was a bit too small and decreased user-experience. 

Mediavine's engineers went into my website and increased my font for me. I saw an increase in earnings almost immediately. They recommend a body size at a minimum of 16px-18px. 

What surprised me was something I didn't think about: SEO and font size.

Since my font was too small, it was most likely decreasing user-experience. 

What does this have to do with SEO? Google measures font size, which is a major component in figuring out the mobile-friendliness of your site. 

And as you may already know, Google is essential when it comes to blogging.

2. Keyword research

As I've mentioned earlier, Google SEO is incredibly important when running a profitable blog.

Not only will improving your Google SEO traffic increase your ad revenue, but you will also see an increase in email subscribers, followers, and customers.

I have 1 course and 1 guide I recommend for Google SEO, which one you pick is up to you. I tried figuring out Google SEO for free by reading free articles and it was so overwhelming. You might've even dived into Google SEO and tried figuring it out yourself and gave up. It's tough stuff. There are some things that can be learned for free, I don't think Google SEO is one of them. 

✨Stupid Simple SEO: My #1 recommendation for learning everything SEO in a step-by-step format. This course is only open once per quarter (or so I think), so if you're currently reading this and it's not open, I recommend getting started with with the Easy On-Page SEO guide below.

Click here to learn more about Stupid Simple SEO.

✨ Easy On-Page SEO: This is a great SEO guide for a beginner looking to get started today. You even get an easy 12-step process template to write articles for Google SEO. 

Click here to learn more about Easy On-Page SEO.

3. Ad-frequency

One of my favorite things about Mediavine is how customizable everything is.

As you can see below, you have the power to figure out ad frequency for your blog.

If you want to increase your ad revenue, you can increase ad frequency. 

These are my current ad settings for my blog. You can customize both mobile and desktop frequency. 

4. Break up paragraphs

Have you ever seen a blog with paragraphs that are 10 sentences long? This is the best way to get people to bounce off your site immediately. 

When writing posts, break up paragraphs into 2-4 sentences. I even do 1-2 sentences on most of my blog posts to make things easy to read. 

For the most part, people skim blog posts and aren't reading every single word. Break up paragraphs with bullet points, numbers, quotes, images, etc.

5. Add long vertical images

Adding long vertical images, such as long pins, infographics, charts, etc. that add value to the content will increase the length of the post. 

6. Encourage readers to finish the entire post

Roughly 25% of people will finish a blog post. To increase that percentage, the reason your readers are coming to the post should be placed at the very end of the article.

For example, food bloggers should have recipe details at the end of the post, as well as a DIY blogger should leave the DIY project details at the very end.

Mediavine's application requirements

  • 25,000 sessions (usually around 30,000 page views)
  • Website quality (original, engaging content)
  • Good standing with Google

You can read Mediavine's requirements here.

How to increase traffic to further increase ad revenue earnings

1. Pinterest

If you're a new blogger, Pinterest is my #1 recommendation of where to start trying to get traffic.

This is because it's relatively easy to get traffic from Pinterest, especially if a pin goes viral. With Google, things move at a much slower pace, and it can take months or even a year for a post to get picked up on page 1 of Google.

Getting traffic in the beginning is key because this will keep you motivated and excited to keep going. 

✨ I used the course Pinterest Traffic Avalanche to get to 150,000+ page views on my blog. Before taking the course, I was doing A LOT of things wrong, including my strategies with group boards, pinning schedule and frequency, pin design, and so much more.

2. Google

As I've mentioned above, if your goal is to create a profitable blog, learning about Google SEO is a must. 

Google is a 1000x better than Pinterest because you're getting targeted traffic to your site. With Pinterest, people are stumbling on your site while scrolling through their Pinterest feed. With Google, people are clicking on your site because they're trying to solve a problem. 

Again, here are my Google SEO recommendations:

✨Stupid Simple SEO: My #1 recommendation for learning everything SEO in a step-by-step format. This course is only open once per quarter (or so I think), so if you're currently reading this and it's not open, I recommend getting started with with the Easy On-Page SEO guide below.

Click here to learn more about Stupid Simple SEO.

✨ Easy On-Page SEO: This is a great SEO guide for a beginner looking to get started today. You even get an easy 12-step process template to write articles for Google SEO. 

Click here to learn more about Easy On-Page SEO.

✨ Start a blog that makes money

If your dream is to become a full-time blogger and start a blog, I recommend starting a blog with Bluehost.

I started this blog in college and graduated my senior year making $80,000 a year. Now, I work from home, spend time with my family and dogs, and I get to take my family on nice trips and donate to my favorite charities. 

Start a blog today for just $2.95/month with my step-by-step tutorial here. It's easy, painless, and takes less than 20 minutes to start a blog of your own. With my link, you get a discount from $7.99/month to $2.95/month.

If you need a little more help starting your blog, I even have a free How To Start A Successful Blog quick 5-day course that shows you step-by-step what to do AFTER you started your blog. This quick course is filled with a TON of value giving you everything you need to get started the best way.

✨ Read further: How I Made $80,000+ My Second Year Blogging Full-Time

Do you have any questions regarding Mediavine or ad revenue? Share them below!

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This Post Has 4 Comments

  1. Great post Alexis. Thanks for sharing. I have a question – Are Mediavine’s page views (or sessions) requirements daily, weekly, monthly, yearly? Sorry if stupid question.

    1. Monthly 🙂

  2. Hi Alexis,

    First off awesome post, you provided some great information about increasing ad revenue. We started our blog, thewickedwallet.com in February of this year and one of our main goals is grow our traffic so that we can apply for mediavine. I was wondering what is one tip in regards to generating traffic from pinterest that you wish you knew when you first started? I look forward to your response:)

    1. Great question! I recommend testing out many different styles of pins using a variation of colors and graphics to see what works for your blog. I don’t recommend copying people. I see a lot of new bloggers do that and it looks really bad.

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