Ride-hailing app Uber has revolutionized the way in which people get around within the last few years. In addition to this, it has also assisted the growth of the on-demand industry where people want every service to be digital. There now seems to be an app for almost everything and businesses are having to go digital to keep pace.
Uber vs Cabs
The taxi industry is one which has been hit particularly hard by the rise of Uber. Many people now prefer to arrange an Uber to take them to where they need to go instead of calling for a taxi, booking one on a company website or hailing one on the street. In addition to being easier to book, Uber can also be cheaper than paying for a taxi.
So, what does this mean for the taxi industry and is there a future in cabs? Companies arerealizingg the need for rapid change and the importance of going digital. In an attempt to combat Uber, many taxi firms are now making it faster and easier to book with their smartphones. Many cab firms have also signed up for taxi comparison apps where you can easily compare prices and services and make bookings in advance.
Cards vs Cash
It is not just the easy arranging of a lift that apps like Uber are winning customers for. It is also the fact that payment is completely digital. The taxi industry is one which has always been known as a cash industry, but the increase in card readers and contactless payments have meant that people often do not carry cash nowadays. Cab drivers can combat this by getting card readers fitted into their purpose-built cabs, which they can get from places like Cab Direct. Alternatively, they will need to introduce online payments if they are to compete.
Cab Drivers’ Key Advantage
Whilst it is true that sat nav has made it possible for any motorist to give lifts to those that need it, many people still prefer to a cab driver. Taxi drivers know all the shortcuts and what roads to avoid at certain times of the day – this information can be very helpful when trying to navigate streets in busy cities like London. This could be key in helping the taxi industry to survive.
Ride-hailing services like Uber have shaken up the cab industry and they must now go digital and change how they operate to compete. Failure to do so could have an enormous financial impact on the industry as the public increasingly look to easy-to-use digital services.