You may be wondering if you can get sponsored posts with a small blog and I’m here to tell you that you can.
I got my first sponsored post when I was only getting 30,000 page views per month and landed a second sponsored post just a few months later with only 23,000 page views per month.
Sponsored posts are one of my favorite ways to make money blogging because I get to talk about products and services that I love, share it with my audience, and get paid.
There is a learning curve and you do need to know a few things before you get successful with sponsored posts. I’m here to help you with everything you need to get started!
Let’s start with #1, finding sponsored post opportunities with a sponsored post newsletter.
1. Sponsored Post Newsletter
Are you wondering how to find potential sponsored posts for your blog?
A great solution to this is by signing up for this email newsletter specifically for sponsored post opportunities.
For $19.99/month, you’ll get sent sponsored post opportunities ranging from $65-$5,000. You’ll get 10-15 sponsored opportunities per email, and 3 emails a week. There are a variety of opportunities, meaning both small and large blogs will benefit from this. You can cancel at any time.
This newsletter sends the best sponsored post opportunities right in your inbox, so you no longer need to log in to 100+ sponsored post networks to find the one paid post that works for you.
2. Reach out to brands and show them your value
You want to do your best to show the brand what you bring to the table.
You can show previous brand partnerships and their conversion rates.
After working with tons of brands, I’ve found that potential brands you work with want to know what the numbers were for previous brands.
This is why it’s especially important to do your best when completing sponsored posts.
When I say numbers, I’m referring to conversion rates, traffic to a post, and social media shares to a sponsored post.
3. Making Sense of Sponsored Posts
Sponsored posts helped me go full-time on my blog 2 years ago, which allowed me to spend more time on my blog and increase my income 10 fold the following year.
If any of you followed my income reports, you know that I make a large portion of income from sponsored posts (last month I made $8,000 from sponsored posts alone), which is why I am so excited to share this course with you all. 🙂
What’s included in Making Sense of Sponsored Posts?
In this course, there are 5 modules, over 20 lessons, bonuses, an extremely helpful and exclusive Facebook group, and more.
I go through everything that you need to know about sponsored partnerships, such as:
- How exactly sponsored posts work
- Why sponsored partnerships can completely change your blog
- How to find sponsored partnerships
- How to build trust and not lose followers
- Required disclosures that you need to know about
- How much you should be charging
- How to pitch and contact companies the right way, including template emails that you can use
Over 600 students have taken my course so far and have landed major brand sponsorships, charged 3x what they’d usually charge, and worked with brands multiple times.
You can get Making Sense of Sponsored Posts here.
Sponsored posts are becoming more and more popular due to trust going to online influencers and bloggers rather than advertisements on television.
4. Prove you have a loyal and trusting audience
If you have a small blog, that doesn’t mean you’re not as successful as a huge blogger.
Your numbers could be much better than a big blogger and this isn’t totally rare.
Smaller blogs can have more loyal followings because the blogger may have more connection with their audience.
They personally respond to their reader’s emails, messages, and may have small private Facebook groups for their blog and niche.
And, what a smaller blog lacks in page views, they most likely make up for in trustworthiness, and that is incredibly important when you are promoting products or services to your audience.
The great thing about earning income with sponsored posts is that even if you have a low number of followers, a company may still be interested in placing an advertisement on your website.
There is no set number of page views you need for sponsored posts, meaning you can start making money even if you are only getting 10,000 page views per month.
Some companies may not care about your page views at all, whereas others may want to see your Google Analytics.
Blogs or online influencers with a smaller number of followers have often built a stronger, more trusting relationship with their audience, and brands love this.
Because you need to focus on staying in line with your message and know your audience when you do sponsored posts, a smaller audience can be a great opportunity for brands to reach loyal and more authentic readers.
Brands are also likely to pay more for that type of relationship.
5. Make it easy to contact you
A huge mistake I see a lot of bloggers make is not making it easy to contact.
In fact, I’ve tried to reach out to many bloggers regarding questions and found that 25% of the time, it was almost impossible to find their contact info.
This should be one of the easiest parts to see on your blog.
At the top of this blog, you’ll see my contact button in my menu, nice and clear.
6. Show off your media kit
A media kit is a 1-3 page kit that shows off all your numbers that brands care about.
Media kits are incredibly important because brands get pitched to all the time.
You need to stand out in as little time as possible.
In Making Sense of Sponsored Posts, not only do you get access to various strategies and tools, but you also get to choose between several media kits that I have used myself.
What to read next: How I Made $80,000 My Second Year Blogging Full-Time In College
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