Do you have a goal of getting more sponsored post deals on your website?
Are you struggling with finding any brand partnerships at all?
If so, this article will show you several different strategies to get more sponsored post deals and increase your blog income.
I love generating income from my business with sponsored posts.
I get to talk about products I love and share services that have helped me in my life AND get paid for it.
If you have any questions for me about sponsored posts, feel free to leave a comment on this post.
1. Making Sense of Sponsored Posts
Sponsored posts helped me go full-time on my blog 2 years ago, which allowed me to spend more time on my blog and increase my income 10 fold the following year.
If any of you followed my income reports, you know that I make a large portion of income from sponsored posts (last month I made $8,000 from sponsored posts alone), which is why I am so excited to share this course with you all!
What's included in Making Sense of Sponsored Posts?
In this course there are 5 modules, over 20 lessons, bonuses, an extremely helpful and exclusive Facebook group, and more.
I go through everything that you need to know about sponsored partnerships, such as:
- How exactly sponsored posts work
- Why sponsored partnerships can completely change your blog
- How to pitch and contact companies the right way, including template emails that you can use!
- How to find sponsored partnerships
- How to build trust and not lose followers
- Required disclosures that you need to know about
- How much you should be charging
You can get Making Sense of Sponsored Posts here.
Sponsored posts are becoming more and more popular due to trust going to online influencers and bloggers rather than advertisements on television. If you're wanting to develop more sponsored posts on your blog or Instagram, this is the course to take.
2. Hire Me Page
A “Hire Me” page is a must as a blogger, even if you aren't doing sponsored posts.
You can see my Hire Me page below.
I make it very easy to find and I like to include the following:
- As seen on (popular websites to show credibility)
- Media kit information
- Subjects I enjoy writing about
- Articles I've written on other websites
Other people like to post their page views and other stats. This is totally up to you. I decide not to do that since my numbers rapidly change depending on the season.
3. Create profiles on websites specifically for sponsored opportunities
One of the easiest ways to get noticed by brands is by creating a profile on one of the below websites.
For example, there are sponsored post websites specifically for certain niches, such as fitness, mommy blogs, and more.
Make sure to make this sound exciting, welcoming, and detailed as possible without writing a long story.
For example, don't just say, “FITnancials is about fitness and health.” I'd say, “FITnancials is a website for readers who want to get inspired and motivated to live a healthy lifestyle, take control of their finances for good, and travel the world without selling their soul.”
Also, many of these websites only accept bloggers that meet certain qualifications. These qualifications will differ depending on the site.
However, I have been accepted to a site even though I did not meet qualifications. I reached out to a brand first, and the brand talked to the sponsored post company and asked to let me in for a collaboration.
*I'm not in all of these websites, so I'm not totally sure how every single one handles things.
- Acorn Influence
- Blog Dash
- Blog Meets Brand
- Bloggin Mamas
- Find Your Influence
- Social Fabric
- Social Stars
- Tap In Influence
4. Reach out to brands (my favorite way to get brand deals)
Getting in contact with brands through email has been very successful for me.
For example, if there's a fitness product I'm interested in trying and have heard good things about, I'll contact the fitness brand with a short but detailed email, something like this:
“Hello. I am emailing in regards to — workout program. I was wondering if you all work with bloggers in exchange for —. I have been using — workout program for 2 years and have seen massive results. I'd love to feature the product along with my results in a detailed post that will attract readers to your workout program. FITnancials gets an average x page views a month and has over x social media followers. I believe partnering together will benefit both parties since FITnancials is all about health and fitness. Thank you for your time and I'm looking forward to hearing from you.”
If I feel like the product did what it claimed to do and I was satisfied, I would continue on to make a blog post (or whatever the brand and I agreed on).
There have been times that I didn't have confidence in a product after trying out, and therefore did not post it on my blog. I would then get in contact with the brand, tell them that I appreciate their time and the opportunity, but felt that the product didn't work for me.
Usually, they'll ask why not, and what they can do to make the product better for the consumer.
Getting sponsored posts gets a lot easier once you've developed partnerships with brands as well as worked with sponsored posts companies.
5. Talk about brands before reaching out
Before you decide to reach out to a brand, it's wise to already be talking about their product or service on your website or social media profiles.
For one, this comes off as natural to your readers because they will see a product you've talked about before.
Secondly, when you reach out to a brand, you can tell them how much you love their product/service and show them the articles where you talk about them.
In fact, I've had brands send me personalized letters and emails and ask me if I want to work together because they received so many clicks from my site to theirs.
6. Look at your own website
Are you struggling to find brands that you would be interested in working with?
If so, think about all of the brands you already mention on your website.
For example, if you run a pet website and have dogs, maybe you use 1-800 Pet Meds or Embrace Health Insurance. You could reach out to those companies that you use and love and ask them if they would like to work together.
Maybe you have a fitness website and regularly use certain workout equipment or programs. You could reach out to those companies, tell them the results you've gotten with their stuff, and ask if they would be interested in working together.
7. If the partnership goes well, contact in the future
After working with a brand and having a positive experience, I'll save their email and put it into a special folder.
After a few months or a year, I'll email the brand and ask them if they want to work together again.
They'll either say yes, no or that they'll want to work together soon.
By my reaching out to them, I'm increasing my chances of getting more opportunities with a brand that I'm already happy working with.
Not sure if Making Sense of Sponsored Posts is for you?
Making Sense of Sponsored Posts: A course for bloggers and online influencers is perfect for you if:
- You want to have a profitable blog or social media presence.
- You want to grow your online income even more.
- You have tried sponsored posts without any luck.
- You love blogging and want to grow your blog, build trust with your audience, and help more people!
- You have questions about sponsored posts, such as how to pitch brands and disclose your partnerships.
In a nutshell:
1. You can get more sponsored posts with a hire me page.
2. Create profiles on sponsored post networks to apply and seek for more sponsosred post opportunities.
3. Reach out to brands through their media contact, which you can find on the brand's website.
4. Talk about brands before reaching out and show brands these articles you talk about them in.
5. Find brands to reach out to by looking at the brands you already mention on your blog.
6. If a sponsored post goes well, contact the brand again in the future to work together once more.
7. Download the freebie below to get started on creating your profitable blog.
What are you currently working on with your blog?
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