Making money blogging with sponsored partnerships is a great way to grow your blog.
A crucial step many bloggers miss when reaching out to brands is not including their media kit.
You may be wondering, “how do I create a media kit?”
Today, I'll teach you everything you need so you'll become a media kit expert by the end of this article. 🙌
Actionable Advice: Before we begin, take action now and download the Ultimate Business Toolkit. This is a free downloadable PDF (and printable!) that is filled with fun and helpful resources to grow your business. You'll love it! 🙌
What's a media kit?
A media kit is a resume, but for bloggers.
Your media kit will be unique to you and include several important statistics of your blog.
Brands are limited on time, so seeing a media kit that explains who you are and what you offer is key to landing sponsorships.
Plus, it makes you stand out and look professional.A media kit is a resume, but for bloggers.
Example of my media kit:
This is the media kit that I send to brands.
Fun fact: Sponsorships make me $3,000+ per month and it's my favorite way to make money with my blog!
Who needs a media kit?
Are you a blogger or online influencer?
Then you need a media kit.
Can't I send my blog stats instead of a media kit?
As I'm writing this post, something funny happened to me.
A couple of months ago, I reached out to a brand and forgot to include my media kit. I told myself it didn't matter anyway, they don't care.
They never responded back.
Benefits of using a media kit:
- Media kits make you stand out among thousands of other bloggers
- You save time by sending a media kit with all your info
What should you include in a media kit?
There are several important things to include in your media kit, such as:
1) A short description of you and your blog
Your description area should be roughly 2-5 sentences of a quick bio of you and your blog.
Here's an example of mine: “Fitnancials is a website dedicated to serving millennial men and women who are on a driven path to get their finances and health in order without selling their soul.”
Make sure you're personable and get the brand excited to learn more about you!
Your media kit should include:
- Monthly or Yearly page views (which you can get from Google Analytics). If you haven't set up Google Analytics yet, here's a quick tutorial. Since page views often change, you can opt to put an average.
- Demographic. Who are you serving? You can find your blog's demographic with Google Analytics. Ex. My blog's demographic is millennial women who live in the United States and Canada.
- Likes/Followers on various platforms, including Pinterest, Facebook, Instagram, Twitter, etc.
- # of Email Subscribers
3) Professional photo.
Make sure to include a high-quality photo of you. This adds a nice touch to your media kit and makes it look more personal. 🙌
4) Services offered
A short section of services you offer on your media kit can tell brands what kind of partnership you can agree on.
For example, I offer services such as:
- Sponsored posts
- Freelance writing
- Product reviews
- Contests and giveaways
- Affiliate advertising
5) Previous partnerships.
Brands love seeing that you've worked with other brands in the past. Again, this shows credibility!
You can link to previous sponsored posts in your media kit or bullet point the brands you've worked with.
6) Contact information.
Don't forget to include your contact information, such as your business email.
Save this for later! 🙂
What should you not include in a media kit?
I recommend not putting any rates on your media kit because your rates will be unique to each brand you work with.
When you stick a rate on your media kit, you are leaving no room for flexibility.
What if I'm a new blogger and have low numbers?
If you're a new blogger or currently don't have high page views, get creative.
Instead, you can show how much you've grown.
Maybe you started your blog 5 months ago and you're already getting 5,000 page views per month.
Or you may have a private Facebook group with a loyal following of 500 followers.
Get creative with this and find a way to make yourself stand out in the beginning. 🙂
Extra tips for creating a media kit:
1) Media kits should look professional. A key factor in a professional media kit is including a high-quality photo of you.
This isn't a total dealbreaker, but I have critiqued media kits from bloggers who upload a low-quality photo to their media kit and it really breaks the quality of the media kit.
A high-quality, professional photo of you is a must.
On average, I pay $300 for a professional business photoshoot. If you want to save money, you can find a college student who is looking to practice portrait photography who may do it cheaper.
2) Have a proofreader or friend/family member look over your media kit to check for any mistakes.
How can I create a media kit?
Creating a media kit doesn't require special graphic design skills.
With Canva, you can create a media kit easily with their free templates.
To find a media kit template, all you have to do is:
1) Log in to Canva
2) Under “What would you like to design?” type in “media kit”. Click “Media Kit 8.5 in x 11 in.
3) A new tab will open with several templates to choose from.
4) Free templates are marked “free” on the bottom right section of each template.
I use Canva for many of my images on my blog, including Pinterest and Facebook graphics. ☺️
To use the media kit I created for you, click here and follow the instructions below.
1) Make sure you click File > “Make a copy” > this is a very important step, if you don't your work will NOT be saved.
2) Feel free to change colors to your unique brand colors.
3) Update photos to personalized photos of you
How do I pitch to a brand?
When you're finished with this post, I highly recommend reading this article, which I show how to pitch a brand and many other helpful tips.
Do you want to boost your blog income with brand sponsorship income?
I ended up getting so many questions and emails from my readers about sponsored posts, so I created a comprehensive course to learn the exact things you need to know to make a full-time income with sponsored posts! 🙂
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Making Sense of Sponsored Posts is perfect for you if:
- You want to have a profitable blog or social media presence.
- You want to grow your online income even more.
- You have tried sponsored posts without any luck.
- You love blogging and want to grow your blog, build trust with your audience, and help more people!
- You have questions about sponsored posts, such as how to pitch brands and disclose your partnerships.
Are you eager to learn more about sponsored posts? Here is my most helpful content to boost your sponsorship income.
- How To Get More Sponsored Posts In 2019
- How To Get Sponsored Posts With A Small Blog
- How I Make $3,000+ Per Month With Sponsored Posts
Sponsored posts helped me grow FITnancials into a profitable blog, which is why I love them so much. 🙂
There you go! Now you know how to create a media kit.
Do you have a media kit? If you have any questions about media kits, feel free to leave a comment below!
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