How To Create A Media Kit To Boost Blog Income + Free Media Kit Template

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Making money blogging with sponsored partnerships is a great way to grow your blog.

A crucial step many bloggers miss when reaching out to brands is not including their media kit. 

You may be wondering, “how do I create a media kit?”

Today, I'll teach you everything you need so you'll become a media kit expert by the end of this article. 🙌

What's a media kit?

A media kit is a resume, but for bloggers. 

Your media kit will be unique to you and include several vital statistics of your blog.

Brands are limited on time, so seeing a media kit that explains who you are and what you offer is key to landing sponsorships.

Plus, it makes you stand out and look professional. 

A media kit is a resume, but for bloggers.Click to Tweet

Example of my media kit:

This is the media kit that I send to brands. 

Fun fact: Sponsorships make me $3,000+ per month, and it's my favorite way to make money with my blog!

Who needs a media kit?

Are you a blogger or an online influencer? 

Then you need a media kit. 

Can't I send my blog stats instead of a media kit?

No.

As I'm writing this post, something funny happened to me.

A couple of months ago, I reached out to a brand and forgot to include my media kit. I told myself it didn't matter anyway; they don't care.

They never responded.

Today, I emailed the brand with my media kit, and I received a positive response within a couple of hours.

Benefits of using a media kit:

  • Media kits make you stand out among thousands of other bloggers
  • You save time by sending a media kit with all your info

What should you include in a media kit?

There are several essential things to include in your media kit, such as:

1) A short description of you and your blog

Your description area should be roughly 2-5 sentences of a quick bio of you and your blog.

Here's an example of mine: “Fitnancials is a website dedicated to serving millennial men and women who are on a driven path to get their finances and health in order without selling their soul.”

Make sure you're personable and get the brand excited to learn more about you! 

This is also a great spot to feature popular publications you are on, such as Forbes, Huffington Post, etc. This gives you more credibility

2) Statistics/Numbers

Your media kit should include:

  • Monthly or Yearly page views (which you can get from Google Analytics). If you haven't set up Google Analytics yet, here's a quick tutorial. Since page views often change, you can opt to put an average. 
  • Demographic. Who are you serving? You can find your blog's demographic with Google Analytics. Ex. My blog's demographic is millennial women who live in the United States and Canada.
  • Likes/Followers on various platforms, including Pinterest, Facebook, Instagram, Twitter, etc.
  • # of Email Subscribers

3) Professional photo.

Make sure to include a high-quality photo of you. This adds a nice touch to your media kit and makes it look more personal. 🙌

4) Services offered

A short section of services you provide on your media kit can tell brands what kind of partnership you can agree on. 

For example, I offer services such as:

  • Sponsored posts
  • Freelance writing
  • Product reviews
  • Contests and giveaways
  • Affiliate advertising

5) Previous partnerships.

Brands love seeing that you've worked with other brands in the past. Again, this shows credibility! 

You can link to previous sponsored posts in your media kit or bullet point the brands you've worked with. 

6) Contact information. 

Don't forget to include your contact information, such as your business email.  

What should you not include in a media kit?

I recommend not putting any rates on your media kit because your rates will be unique to each brand you work with.

When you stick a rate on your media kit, you are leaving no room for flexibility.  

What if I'm a new blogger and have low numbers?

If you're a new blogger or currently don't have high page views, get creative. 

Instead, you can show how much you've grown.

Maybe you started your blog five months ago, and you're already getting 5,000 page views per month.

Or you may have a private Facebook group with a loyal following of 500 followers.

Get creative with this and find a way to make yourself stand out in the beginning. 🙂

Take action now: Before we begin, get access to How To Send An Email Pitch To Land Sponsorships checklist. This quick checklist will help you stand out from other influencers and increase your brand sponsorships. 🙂

Extra tips for creating a media kit:

1) Media kits should look professional. A key factor in a professional media kit includes a high-quality photo of you.

This isn't a total dealbreaker, but I have critiqued media kits from bloggers who upload a low-quality photo to their media kit, and it breaks the quality of the media kit. 

A high-quality, professional photo of you is a must. 

On average, I pay $300 for a professional business photo shoot. If you want to save money, you can find a college student who is looking to practice portrait photography who may do it cheaper.

Paying a professional photographer will give you high-quality photos that you can use for your business.

2) Have a proofreader or friend/family member look over your media kit to check for any mistakes. 

How can I create a media kit?

Creating a media kit doesn't require special graphic design skills. 

With Canva, you can create a media kit easily with their free templates.

To find a media kit template, all you have to do is:

1) Log in to Canva

2) Under “What would you like to design?” type in “media kit.” Click “Media Kit 8.5 in x 11 in.

3) A new tab will open with several templates to choose from.

4) Free templates are marked “free” on the bottom right section of each template. 

I use Canva for many of my images on my blog, including Pinterest and Facebook graphics. ☺️

To use the media kit I created for you, click here and follow the instructions below.

1) Make sure you click File > “Make a copy” > this is a crucial step if you don't, your work will NOT save. 

2) Feel free to change colors to your unique brand colors.

3) Update photos to personalized photos of you

Click here or the picture below to get started with your media kit.

How do I pitch to a brand?

When you finish reading with this post, I highly recommend reading this article, which I show how to pitch a brand and many other helpful tips. 

Do you want to boost your blog income with brand sponsorship income? 

I ended up getting so many questions and emails from my readers about sponsored posts, so I created a comprehensive course to learn the exact things you need to know to make a full-time income with sponsored posts! 🙂

In this course, there are five modules, over 20 lessons, bonuses, a helpful and exclusive Facebook group, and more.

Making Sense of Sponsored Posts is perfect for you if:

  • You want to have a profitable blog or social media presence.
  • You want to grow your online income even more.
  • You have tried sponsored posts without any luck.
  • You love blogging and want to grow your blog, build trust with your audience, and help more people!
  • You have questions about sponsored posts, such as how to pitch brands and disclose your partnerships.

You can learn more about Making Sense of Sponsored Posts here.

Over 600 students have taken my course so far and have landed major brand sponsorships, charged 3x what they'd usually charge, and worked with brands multiple times.

Sponsored posts helped me grow FITnancials into a profitable blog, which is why I love them so much. 🙂

There you go! Now you know how to create a media kit. 

Do you have a media kit? If you have any questions about media kits, feel free to leave a comment below!

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