How Natalie Built A $100,000+ Blog With A Full-Time Job

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Today I have an interview with one of my favorite people – Natalie Bacon from

Natalie is killing it with her business and is here today to share her top strategies and advice for people wanting to create a successful blog.

This is my favorite interview e v e r on my blog because Natalie is the perfect example of how you can know literally nothing about blogging and eventually build a blog making well over $100,000 a year.

So let’s get it started!

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Can you tell us a little bit about yourself? 

I am a full-time blogger living in Chicago, Illinois.

I started my blog 3.5 years ago when I had $206k in student loan debt.

I built my blog up while I was an attorney and then a certified financial planner.

I made $45k blogging in my third year while working full time.

This year (my fourth year blogging), I quit my full-time job to go all-in on my business, and I’ve already made $160k this year with one month left to go.

How can someone create a blog while working full-time? 

How I teach creating a blog while working full time is very different than how anyone else teaches blogging with a full-time job.

Most people teach you how to do the technical part of starting a blog without showing you a specific strategy for monetizing it the right way – let alone alongside your full-time job.

I teach you the exact steps you need to know to start your blog the right way while working full time so you can actually make money doing it.

This includes mastering your mindset, learning how to create a schedule that works for your life (job, family, all of it), understanding the important distinctions between profitability, popularity, brand marketing, and direct response marketing… among other things!

There is so much that I have to say about how someone can start a blog while working full time that I can’t possibly answer it all here.

What do you think is the biggest thing that helped you 3x your income in 1 year? 

I learned a specific monetization strategy and committed to it 100%.

I implemented everything I learned, which took an entire year.

Most people don’t have the right mindset, productivity, and focus strategies to take action to get the result they want.

I was able to use these personal development tools to take the right actions for an entire year.

This resulted in life not “getting in the way” despite so many changes I had though out the year (including moving out of state).

What do you wish you knew about blogging and creating a business when you were first starting out?

I wish I would’ve known that “blogs don’t make money, businesses do.”

When you understand how to start an online business, including what specific steps to take to monetize that website, then you understand all the right puzzle pieces to monetize much faster than I did.

When I first started, I wasted so much time throwing up random affiliate links, crossing my fingers that I’d make money.

I spent over 2 years without a real plan in place to monetize.

I could’ve saved so much time if I knew then what I know now!


What’s one mistake you think most people make when starting a blog?

Most people mistakenly focus on brand marketing (becoming an influencer) instead of direct response marketing (overdelivering in value to a specific target customer).

This is something I didn’t even know existed until the last year or so.

It has made all the difference in my business and making money.

Instead of focusing on how much money I wanted to make from my blog, I shifted my focus to who I wanted to serve and how I wanted to serve them.

Once I became obsessed with my audience and serving them, the money came in naturally.

Money isn’t my goal anymore.

Money is a result of the value I provide to the world.

Having this money mindset shift has been a huge factor in how I’ve grown my blog.

If you want to blog with a full-time job, remember that profitability > popularity.

Then, you’ll be able to focus on direct response marketing and overdelivering in value to your audience instead of becoming an influencer and getting popular online.

What is your favorite way to make money blogging?

My favorite way to make money blogging is by selling courses to my email list.

The first is Design Your Dream Life Academy, and it’s a personal development course.

Since it’s a core value of mine to always overdeliver and make sure my students get more than what they pay for, this is my absolute favorite way to make money online.

How did you find time to blog while working full-time? 

There is no way to “find time” so I had to make time.

This is part of the first module that I teach in Blog With A Full-Time Job.

It’s something that is critical to your blogging success.

What worked for me is to get up before work and blog from 5am-7am, then blog at lunch for an hour, then again on the weekend for about 8 hours.

This was when I was gearing up to quit my job, so I was taking my blog very seriously.

For someone just starting out, you wouldn’t need to put in 20 hours per week, unless you were trying to quit your job soon.

The key is to create a set schedule where you plan out exactly what you’re going to produce during a specific time.

What piece of advice would you give someone who is thinking about starting a blog? 

Find someone who is blogging exactly how you want to be blogging and follow them religiously.

Learn everything you can from that person, including how they monetize their blog.

Don’t just look at what they’re saying.

Look at what they’re doing.

There’s so much information on how to blog out there and a lot of it is right.

But you have to choose one specific way you want to monetize and commit to it.

Otherwise, you’ll follow 10 different ways and never make progress on any. Find your person and learn everything you can from them.

Then, implement it on your own blog.

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Are you ready to start a blog?

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