Running a profitable full-time blog is not free.
Just like any business, there are costs to keep the business running, growing, and generating profit.
With my blog, I spend a small portion on monthly expenses, but I make sure to invest back in my business when I feel necessary.
Below are all of my blogging expenses and a price breakdown of each!
Convertkit is an email marketing service that is easy to use and user-friendly.
Email marketing is the one huge mistake I made when first starting my blog.
See, email is the one thing that is yours.
Anything on the internet can be taken away – this means Pinterest, Facebook, and other social media platforms can take all of your page views away at any time.
Solely relying on these traffic methods is not a good idea for your business.
This is where email marketing comes into play.
You can capture emails from the very first day you start your blog, which is incredible!
You can create an intimate and trusting relationship with email marketing, gain traffic, and boost your blogging income all at the same time with email.
To capture readers emails, create a killer freebie opt-in that people can't say no to.
An awesome freebie could be:
- private video series
- and a lot more!
The options are endless.
The kind of freebie you decide will be up to you, your niche, and what your audience needs.
A great freebie will solve a readers problem.
For example, if you're a health and fitness blogger, you could create a free eBook called “10-Minute Recipes For Weight Loss”.
Easy! Even better, you can find people online to make this eBook for you (you just provide the recipes and they design it).
Or you can create it yourself with free eBook templates available online.
Creative Market has tons of ebook templates for an affordable price. They are completely customizable and look beautiful once you're finished.
Price breakdown: $99 for 7,900 email subscribers
Leadpages is a landing page builder that can help turn clicks into customers.
With Leadpages, you can create high-converting landing pages and lead generation campaigns.
Though I love Leadpages and how easy it is to use, I can't justify spending $300 for 1 year or $400 for 2 years for this service.
This is because I currently do not need sales pages (I use Teachable for my sales page), so the only reason I'd need Leadpages is to create a landing page, which I found out is possible through affordable templates.
I plan on moving over to a plugin + template service that costs only $100 for life.
I haven't tried the templates yet, but this is the landing page I plan on using.
My friend Tiffany from Beautiful Dawn Designs recommended it and I trust her, so I'm switching in the next couple weeks.
I may switch back to Leadpages, but for now, I can't justify how expensive it is.
Price breakdown: $400 every 2 years
3. iMark Interactive
iMark Interactive is a tech service for websites that I've been using for years.
Any time I have a problem with my website, I reach out to iMark Interactive and they solve my issue.
When I say the turnaround time is FAST, I mean it's lightning speed, e v e r y single time.
iMark Interactive has a monthly subscription package you can pay for which means you will always get the support you need at any time.
Depending on the package you choose, it can come with the following:
- Daily backups
- Managed WordPress updated
- Weekly security scans
- Uptime monitoring
- Email support
- 5 small jobs/per month
- 15% off project rates
Price breakdown: $57 per month
4. G Suite
G Suite is where I created my business email.
So, instead of my email being “email@example.com”.
My email looks like “firstname.lastname@example.org”.
The service only costs $5 a month and helps my blog look much more professional since I have a business email.
Price breakdown: $5 per month
I currently use a Macbook Air for my business.
A high-quality computer is totally worth the cost, but if you're starting out blogging and already have a computer, don't bother buying a brand (and expensive) computer.
Work with what you currently have and once you start making more money in your business, than you can get a new computer.
After a couple years of blogging, I spilled liquid all over my brand new MacBook Air. I couldn't justify spending $1000 on the same laptop after just buying the same laptop, so I went for a cheaper PC type.
I saved $300 by buying the PC laptop but ended up having to send it back for repairs 3 times.
Luckily I was in the warranty period, but now I know – sometimes you have to spend money in your business for a reliable computer.
So I went off and bought a Mac because I couldn't wait 4 weeks (3 separate times) to get the laptop back.
P.S. It was an ACER laptop and I ended up giving it to my boyfriend. Even after 3 repairs, he's still having problems with the laptop. It shuts off randomly and is incredibly slow.
Price breakdown: $900
Web hosting is defined as, “a web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers.”
Hosting is basically
My blog is hosted by BigScoots.
Over the years as my blog has grown, I've had to switch hosts due to higher traffic to my blog.
Both are incredibly affordable and have great customer service.
My second blog is on Bluehost and whenever I have a question, the customer service is there to help.
7. Stock photos
Stock photos are a must for every blogger.
If you're creating Pinterest pins, social media images, or placing images throughout your articles, you're probably using stock photos.
If you don't know by now, you can't go on Google and take whatever image you want.
This is stolen property and you can get in A LOT of trouble for this.
Don't think it's rare and doesn't happen because it does and several people in the blogging community have been sued.
This is why I exclusively use Ivory Mix.
Ivory Mix is a stock photo website that holds thousands of photos perfect for bloggers to use.
Even better, the fee is incredibly affordable.
As an Ivory Mix member, you get:
- 100+ NEW stock photos monthly
- access to ALL previous photos
- royalty-free stock photos – no credit needed!
- perfect use for Instagram, Pinterest, Facebook, and more
- unlimited access
- and you can cancel anytime
If you're not totally sure if you want to use Ivory Mix, she has a program where users can get a small number of stock photos for free!
Price breakdown: $37 every 3 months
Courses take up the majority of my blogging expenses and that's because I believe in investing back in my business.
I've taken tons of courses and that's because I value my time. With a course, I can learn everything about a subject in 1 place.
I've taken courses on:
- creating digital products
- sales and marketing
- affiliate marketing
- Facebook ads
- and aaaa lot more
I've been blogging for years, so understandably I've taken a lot of courses.
If you're wondering what course to take to get the most bang for your buck, I recommend Blog With A Full-Time Job.
Blog With A Full-Time Job is easily the most comprehensive course for any beginner blog who wants to build a profitable blog.
Price breakdown: Varies
9. Quickbooks Self Employed
Quickbooks helps me manage my business's finances.
The service is user-friendly and helps me separate business and personal expenses, set up deductions, send invoices, and estimate quarterly taxes.
I used to do this without any program at all, and the experience was so incredibly stressful.
Price breakdown: $5 per month
In a nutshell:
My blogging expenses include:
1. Convertkit (email marketing).
2. Leadpages (sales page, funnels, opt-ins, etc).
3. iMark Interactiev (tech service).
4. Ga Suite (business email).
5. Computer (Mac laptop).
6. Hosting (hosts my blog).
7. Stock photos (royalty-free images)
8. Courses (blogging courses to expand my knowledge).
9. Quickbooks (bookkeeping fees).
What blogging expenses do you have?
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