Just like any business, there are costs to keep my business running, growing, and generating profit.
Below are all of my blogging expenses and a price breakdown of each expense. 🙂
Actionable Advice: Before we begin, take action now and download the free How To Start A Profitable Blog PDF and learn how to monetize your blog from the beginning, how to save time and money when blogging, and the #1 resource I recommend to new bloggers. 🙂
Convertkit is an email marketing service that is easy to use and user-friendly.
Email marketing is the one huge mistake I made when first starting my blog.
See, email is the one thing that is yours.
Anything on the internet can be taken away – this means Pinterest, Facebook, and other social media platforms can take all of your page views away at any time.
Solely relying on these traffic methods is not a good idea for your business.
This is where email marketing comes into play.
You can capture emails from the very first day you start your blog, which is incredible!
You can create an intimate and trusting relationship with email marketing, gain traffic, and boost your blogging income all at the same time with email.
To capture readers emails, create a killer freebie opt-in that people can't say no to.
An awesome freebie could be:
- private video series
- and a lot more!
The options are endless.
The kind of freebie you decide will be up to you, your niche, and what your audience needs.
A great freebie will solve a readers problem.
For example, if you're a health and fitness blogger, you could create a free eBook called “10-Minute Recipes For Weight Loss“.
Easy! Even better, you can find people online to make this eBook for you (you just provide the recipes and they design it).
Or you can create it yourself with free eBook templates available online.
Creative Market has tons of ebook templates for an affordable price. They are completely customizable and look beautiful once you're finished.
Price breakdown: $99 for 7,900 email subscribers
I use LeadPages for my landing pages, but before Leadpages, I went the cheaper route and used BluChic Landing Pages, but ended up with a lot of tech problems. I tried to make it work for awhile, but for some reason I kept having tech issues, therefore I recommend Leadpages.
LeadPages is expensive ($400 for 2 years) but it's worth it to me since the functionality and tech is easy and has never given me problems. Plus, it helps convert readers into customers.
A landing page is also known as a lead capture page that has one sole purpose – capturing a reader into a campaign-specific webpage that directs them to complete a call to action or marketing goal.
Landing pages are a huge deal in the online world because you can capture a reader and turn them into a potential customer.
Price breakdown: $400 every 2 years
3. iMark Interactive
iMark Interactive is a tech service for websites that I've been using for years.
Any time I have a problem with my website, I reach out to iMark Interactive and they solve my issue.
When I say the turnaround time is FAST, I mean it's lightning speed, every single time.
iMark Interactive has a monthly subscription package you can pay for which means you will always get the support you need at any time.
Depending on the package you choose, it can come with the following:
- Daily backups
- Managed WordPress updated
- Weekly security scans
- Uptime monitoring
- Email support
- 5 small jobs/per month
- 15% off project rates
Price breakdown: $57 per month
4. G Suite
G Suite is where I created my business email.
So, instead of my email being “email@example.com”.
My email looks like “firstname.lastname@example.org”.
The service only costs $5 a month and helps my blog look much more professional since I have a business email.
I don't think this is totally necessary. There are popular, profitable bloggers out there that still use a basic email like email@example.com.
Price breakdown: $5.33 per month
I currently use a MacBook Air for my business.
A high-quality computer is totally worth the cost, but if you're starting out blogging and already have a computer, don't bother buying a brand (and expensive) computer.
Work with what you currently have and once you start making more money in your business, than you can get a new computer.
After a couple years of blogging, I spilled liquid all over my brand new MacBook Air.
I couldn't justify spending $1000 on the same laptop after just buying the same laptop, so I went for a cheaper PC type.
I saved $300 by buying the PC laptop but ended up having to send it back for repairs 3 times.
Luckily I was in the warranty period, but now I know – sometimes you have to spend money in your business for a reliable computer.
So I went off and bought a Mac because I couldn't wait 4 weeks (3 separate times) to get the laptop back.
P.S. It was an ACER laptop and I ended up giving it to my boyfriend.
Price breakdown: $900
Web hosting is defined as, “a web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Websites are hosted, or stored, on special computers called servers.”
My blog is hosted by BigScoots.
Over the years as my blog has grown, I've had to switch hosts due to higher traffic to my blog.
Both are incredibly affordable and have great customer service.
My second blog is on Bluehost and whenever I have a question, the customer service is there to help.
Setting up my blogs were incredibly easy and I had no problems at all.
Price breakdown: Varies between both sites
7. Stock photos
Stock photos are a must for every blogger.
If you're creating Pinterest pins, social media images, or placing images throughout your articles, you're probably using stock photos.
If you don't know by now, you can't go on Google and take whatever image you want.
This is stolen property and you can get in a ton of trouble for this.
Don't think it's rare and doesn't happen because it does and several people in the blogging community have been sued.
This is why I exclusively use Ivory Mix.
Ivory Mix is a stock photo website that holds thousands of photos perfect for bloggers to use.
Even better, the fee is incredibly affordable.
As an Ivory Mix member, you get:
- 100+ NEW stock photos monthly
- access to ALL previous photos
- royalty-free stock photos – no credit needed!
- perfect use for Instagram, Pinterest, Facebook, and more
- unlimited access
- and you can cancel anytime
If you're not totally sure if you want to use Ivory Mix, she has a program where users can get a small number of stock photos for free!
Price breakdown: $37 every 3 months
Courses take up the majority of my blogging expenses and that's because I believe in investing back in my business.
I've taken tons of courses and that's because I value my time.
With a course, I can learn everything about a subject in 1 place.
I've taken courses on:
- creating digital products
- sales and marketing
- affiliate marketing
- Facebook ads
- and aaaa lot more
I've been blogging for years, so understandably I've taken a lot of courses.
If you're wondering what course to take to get the most bang for your buck, I recommend Blog With A Full-Time Job.
Blog With A Full-Time Job is easily the most comprehensive course for any beginner blog who wants to build a profitable blog.
Price breakdown: Varies
9. Quickbooks Self Employed
Quickbooks helps me manage my business's finances.
The service is user-friendly and helps me separate business and personal expenses, set up deductions, send invoices, and estimate quarterly taxes.
I used to do this without any program at all, and the experience was so incredibly stressful.
Price breakdown: $10 per month
Tips To Become A Blogger:
1) Choose a niche that already makes money (personal finance, health and fitness, travel, etc.) and subniche from there. This means go even deeper into a niche. Ex. Niche: Personal finance > Subniche: Personal finance for college students or personal finance for moms.
2) Take a comprehensive blogging course. My #1 recommendation for new bloggers who want to build a profitable blog is Blog With A Full-Time Job.
Blog With A Full-Time Job consists of:
- A specific plan for launching, growing and monetizing your blog while working full-time
- The exact strategy to grow and monetize your blog to a six-figure blog
- Learn how to manage your mind, productivity, time management (all VERY important for working at home and running a successful business)
- How to set up a beautiful looking blog that is completely customizable
- How to write blog posts specifically for monetizing
- Sooo much more + tons of bonuses, templates, worksheets, etc.
3) Learn and absorb as much information about blogging as possible. Pinterest is a gold mine for this. Type in “blogging tips” in Pinterest's search bar and hundreds of helpful articles will come up. You can check all of my popular blogging articles here.
4) Figure out what outlet you want to use for blogging. Do you want to have your own blog? Or do you want to create a YouTube channel? Find out where your audience is and go from there. If you don't know yet, don't sweat it. You'll learn as you go.
5) Create a blog with this easy tutorial.
What blogging expenses do you have?
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