The idea of investing money in a mobile campaign for marketing a small business can seem very daunting. For one thing, mobile marketing is still a very new service. Reactions are uncategorized; as fast as they’re being cataloged and noted, more programs and more customers are emerging. However, more than 57% of Americans now own a smartphone, according to comScore. This is a significant amount of the population and proves that using cell phones and smartphones to market to consumers may be not only worth the investment but a worthwhile way to build a company’s credibility and trust in the marketplace. There are many ways to increase visibility and traffic, both online and on foot, to your small business by using direct marketing for mobile phones.
Stay On Target
Even if direct marketing on mobile instead of in print makes it easier to reach a target audience, small businesses should be wary of the sudden increase in range. Those customers located out of your target area, usually under five miles away from your business, are much less likely to click on a mobile ad for your business. There are many apps and programs that help you market directly to your local demographic if that is the intention of the marketing campaign. This can drastically improve your ROI or Return On Investment.
Smartphones are interactive. This can mean that the easiest way for a customer to see if you are a trusted business is to attempt immediate interaction. Make sure that customers who click on your ad are given a way to interact with you. An easy-to-find contact email address or a telephone number that leads to a phone that is always manned are good options for a small business and marketing. The more ways you give your customers to take advantage of your services, the higher a return on investment you’ll see.
Focus on Mobile, and Branch Out Too
Mobile advertising can be incredibly effective for a small business just starting out. However, many companies that turn to mobile advertising in the hopes of attracting more traffic can start to forget other means and modes of marketing. Just because you focus on mobile marketing for your business doesn’t mean you should forget other, previously effective modes of marketing. Mobile marketing, if effective, should be just one of the many ways you use to communicate with your customers. Other methods, such as direct mailing, can be used well in conjunction with mobile marketing.
Consider Uses of Smartphones
Years ago, the perception of smartphone users was that they were constantly on-the-go and very high-powered sorts, using phones only for checking email and handling business while out of the house. Nowadays, that is not the case. Smartphone users utilize this new technology for everything from checking email to handling business transactions to looking at categories not frequently associated with mobility, like industrial and manufacturing searches. Smartphones can be used in place of much of the Internet browsing done on the desktop; don’t think that just because your business isn’t a traditional model for smartphone users that there’s no benefit to using mobile marketing.
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