Some say it’s better to play it safe, take it slow. Baby steps lead to big success. That may be true, but the potential for success is also high when you take risks and dive in. If you’re ready to get your start as a new business owner, or if you’ve been at it for a while with lukewarm success, try out these five tips to give your business the boost it needs to grow.
1. Try Something New
If your current business has you feeling less than inspired, try something new and different. Consider becoming an independent business owner through platforms that allow you to build your own business with an existing product base. Companies like Amway allow you to create a flexible, home-based business offering quality products to consumers who want them.
The variety of products available allows you to choose what and who you sell to. Market cleaning products to janitorial or housekeeping services. Offer nutritional products to people seeking to improve or maintain their health. Pick something you’re passionate about and, with a small investment, you can be out growing your new business immediately.
2. Polish Your Pitch
Imagine you have a 30-second window to tell a potential client about your business. What can you say that will inspire your lead to come back to you for more information? Rather than simply offering a product, focus on offering solutions to your consumers. Find out more about business pitch basics here.
3. Focus on Leads and Conversions
Zero in on the group of consumers that need what you have the most. Commit to spending a specific amount of time reaching out to your target market every week. Make at least 10 new connections every day.
Keep track of your connections and update the status as you move through your relationship with each one. Make notes about your connections to find ways to use your products to find solutions your connections need. Using your notes can help turn a maybe into a yes.
4. Brighten Up Your Branding
If you’re an independent business owner working through a direct selling platform, there may already be fresh marketing materials you can use. But don’t be afraid to create your own personal business brand as well. Think about creating branded materials that stand out and attract the attention of your target market.
For a small fee you can have a designer create a logo and graphics for your business that you can share on your website and social media accounts.
5. Keep a Journal
Get a journal and write down your ideas and notes about progress, setbacks and more. Networking ideas, blog posts, ways to approach new customers. As a business owner, you'll have many ideas about how to grow your business. Keeping track of those ideas lets you come back to them when you’re ready to put them into action instead of filing them away and forgetting them.
Why settle for slow and steady? Use these five tips to jump in and give your business a boost so you can get busy living the life you’ve been dreaming of.