Today’s post is by my friend Tiffany from Beautiful Dawn Design. I started following Tiffany’s website a few months ago when I was trying to find a free media kit for my blog. She offers tons of amazing free resources on her blog that you have to check out.
Ever since then, I’ve been showing her site and resources to all of my blogging friends, and we eventually connected and have become good online friends! 🙂
Below is Tiffany’s post that I know you guys will enjoy!
If you’re a blogger, utilizing the power of Pinterest is one of the best things you can do to generate traffic to your site.
I’ve heard bloggers say that they refuse to use Pinterest, that they can’t be bothered with the platform.
I can tell you that as a blogger if you’re not using Pinterest, you’re missing out on some serious free traffic to your blog.
Implementing Pinterest into my growth strategy has hands down been one of the best things I’ve done for my business and blog. In fact, because of Pinterest, I was able to more than double my page views in less than a year. This increase in page views also led to an increase in income.
Now I ask you. Why would you want to miss out on an opportunity like that simply because you “can’t be bothered” with the platform?
In this post, I’ll share the top 5 things I did that exploded my traffic from Pinterest.
1. I Converted My Personal Account to a Business Account
When I say that I converted my personal Pinterest account to a business account, I mean that I (a) literally converted my account to a business account on Pinterest, and (b) started pinning with a business mindset.
Let’s talk about these two points a bit more.
(a). Converting Your Account on Pinterest
Converting your personal account to a business account on Pinterest is important because a business account gives you access to a lot of useful features. Those features include your Pinterest analytics, promoted pins, rich pins, and more.
Converting to a business account is free. Doing so won’t change your pinning experience, and your account will look the same to the public. The only difference is that behind the scenes you’ll have access to some pretty neat features. I highly recommend converting your personal account to a business account. You have nothing to lose, but a lot to gain.
To convert your personal account to a business account, visit the Pinterest business page and click on “Convert Now.” Pinterest will guide you through the steps for converting your account.
(b). Pin With a Business Mindset
Before I started taking Pinterest seriously, I used the platform to pin recipes, crafts, and inspirational quotes. Doing this was fun, but it did nothing for gaining followers, and traffic.
If you want to increase your traffic with Pinterest, you have to pin for your audience. This means that since I blog about growing your blog when you visit my Pinterest account, you’ll find boards about blogging tips, social media advice, and so on.
Pinning for your audience doesn’t mean that you can’t pin the occasional recipe. What I do is make my personal boards secret. That way, only I will see the boards that are off-topic, and for my enjoyment only.
Making my Pinterest account a valuable resource for bloggers has been one of the best things I could have done for my Pinterest account. Make your Pinterest account a valuable resource for your target audience, and you’ll start to see positive results.
2. I Wrote About Helpful Topics that Appeal to a lot of People
Have you ever seen a viral pin? I can guarantee that 9 times out of 10, that pin went viral because it was super helpful to a large number of people.
The fact is, on Pinterest, there are certain topics that have a better chance of doing well than others. Why? Because they appeal to the masses. On Pinterest, some of the most popular categories are food and drink, DIY and crafts, and anything home related. If you write about either of those categories, you’re already one step ahead of the game.
If you don’t write about any of those topics, don’t count yourself out, just do your research. In my post How to Use Pinterest to Generate the Best Blog Post Ideas, I talk about a technique I use to find the topics that people want to read about. In short, search for a topic in your niche on Pinterest, and find the most popular pins within those results. Next, write about those topics, and do it better than those people did it. Brian from Backlinko calls this The Skyscraper Technique.
When creating your post, keep in mind that some of the most popular pins on Pinterest start with actionable headlines such as How To, 10 Ways To, or Why You.
3. I Pin to Good Group Boards
On Pinterest, a group board works the same way a regular boards works. The only difference is that the creator of that board invites other people to pin to the board, and it then becomes a group board. I’ve found group boards to be extremely valuable because they allow you to get your content seen by more people.
When it comes to joining group boards, don’t join a group board simply because it’s a group board.
I’ve found that joining and pinning to too many group boards actually hurts my numbers on Pinterest. For that reason, I only join/remain in group boards that are actually helping me grow my account. That means I’m getting a decent number of repins from the board. If you’re pinning to a group board and notice that you’re not reaping any benefits, don’t be afraid to ditch it.
4. I Create Pinnable Images for My Blog Posts
At this point, I think it goes without saying that if you want to receive traffic from Pinterest, you have to create pinnable images for your blog posts.
A pinnable image is a vertical image (sized at around 735×1102 pixels) that has an overlay of your blog post title, with your blog URL listed at the bottom.
When making pinnable images for your blog posts, try making multiple pins per post. These images should use different titles and colors. Creating multiple pinnable images gives you more pins to pin to Pinterest. It also allows you to see which pin is getting the most repins. Those results will show you what types of titles, colors, and images people are most drawn to, and allow you to create better images in the future.
If you’re having trouble creating pinnable images, check out my post Free Pinterest Graphic Templates for Bloggers where I offer two free Pinterest templates to get you started.
5. I Don’t Follow the 80/20 Rule
I’m sure you’ve heard it. 80% of your pins should be from others, and 20% should be your own.
Pinterest is a long-term strategy. Chances are, you’re not going to see overnight success on the platform. Do you want to prolong those results by pinning only 20% of your content? Because that’s what you’re doing when you’re pinning such a small percentage of your own stuff.
Here’s what I do.
In group boards, I only pin my content. Why would I take the time to join and pin to a group board if I’m mostly going to promote someone else’s work? I’m all for promoting others, but I don’t believe that group boards are the place to do it. Repining other people’s content from the group board is great, and something you should definitely be doing. However, if group boards require that I pin other people’s content to the board, I won’t join the group board.
Also, I pin at least 50% of my own content to my boards on Pinterest. When I started pinning more of my own content, I started to see a gradual increase in my number of daily followers, as well as the amount of traffic I received from Pinterest.
There are other things I’ve done to increase my traffic with Pinterest. However, the points I’ve listed in this post are my top 5 recommendations.
As I stated earlier, utilizing Pinterest as a growth strategy is a long-term commitment. You won’t see crazy impressive results overnight. However, if you follow my advice, and stick to it, over time you’ll begin to notice your content getting more repins, and your blog receiving more traffic from Pinterest.
Tiffany at Beautiful Dawn Designs
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Do you use Pinterest? What have you done that has helped you get traffic?
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