After blogging for years, I have made my fair share of mistakes.
Blogging mistakes may or may not follow you for years, however, #13 still follows me today.
I hope you all can learn from my mistakes so you don't have to make them!
Starting a blog can be scary and overwhelming, but there are steps you can take to ensure you make the process easier.
Here are 13 mistakes new bloggers make, and how not to make them!
1. Talking about yourself too often
I'm going to be frank, people usually don't want to hear about your life on your blog. When I first started my blog, my blog posts were centered around me.
Little did I know, people came to my blog because they needed help in their life.
Now, I only write to help others and center my content around benefiting my audience. I'll share little tidbits about my life when it's fitting, like my experience traveling abroad as an au pair or paying off my student loans.
2. Not networking with other bloggers
Networking is crucial, whether it be to exchange guest posts, learn from others, share each other's posts, or just to find someone that understands your blogging life.
You can find people by commenting on their blogs, joining Facebook groups for bloggers, or by going to blogging conferences like Fincon.
Networking has allowed me to establish genuine friendships with amazing bloggers all around the world. My blog has grown tremendously because of the people I've met from networking, which is why it's so important!
3. You're Using A Free Blogging Site
There are so many limitations and downfalls of using a free blogging site like Blogger.
A free blog looks boring and repetitive, has a lack of plugins (which are necessary for successful blogs), is never truly yours (my sister had her free blog deleted without any say), has limited storage, and you have limited rights when it comes to certain things.
I always recommend new bloggers to Siteground, an incredibly reliable hosting site. The customer service is amazing and quick to help with any questions you may have.
To get started on the right foot, I recommend enrolling in Launch Your Blog. It's an affordable course that is going to get you started on your blog the right way, without messing around or feeling overwhelmed. If I had this course when I first started, I wouldn't have spent so long messing around and not really knowing what I was doing.
4. Blogging inconsistently
I recommend publishing a post at least once a week and on the same day each week. Your readers will eventually develop a relationship with you and will look forward to your new post.
Blogging consistently shows that you are taking your blog seriously, plus your readers want to hear from you.
Tip: If you’re a blogger and not taking advantage of affiliate marketing, you are making a huge mistake. If you have low page views – it doesn’t matter. Anyone can make money with affiliate marketing with the right strategy and mindset. My favorite part of Making Sense of Affiliate Marketing is the private mastermind group where you get full access to pro bloggers that will answer your questions when you need help with blogging.
5. You don't spend time staying educated
Blogging and the social media world is constantly changing. Just like people at a 9-5 have meetings, job trainings, etc., blogging requires the same.
Here is a detailed post on my favorite blogging courses and what I've taken myself to create a successful blog. Sometimes you do need to spend money in order to make money. Just like you would get a college degree to become some kind of professional.
I have no problem spending money if I know it's going to help me make even more money.
6. Not working on social marketing
Social media is one of the most important aspects of blogging. Understanding the ins and outs of social media and sharing websites like Pinterest can help you tap a page view source that will increase your income.
I get over 150,000 page views per month and owe a lot of my results to Pinterest Traffic Avalanche. If you're a blogger and not on Pinterest yet, you're making a big mistake.
7. Ignoring SEO
SEO, also known as search engine optimization, is crucial to learn about if you're a blogger or online influencer.
Optimizing your posts with SEO in mind will help you rank on Google – and if you show up on the first page of Google, you're pretty much guarenteed thousands of page views for a long time. Pinterest also heavily relies on SEO, which is a major page view source for many bloggers.
My go-to guide for SEO is this free SEO Guide For Bloggers. I avoided SEO for years because of how complicated it seemed to me, but this guide eliminated all of my concerns and questions about SEO. And it's free!
8. You copy others
I've seen my blog posts AND even my blog name and tagline copied several times. You should never copy someone's hard work.
You can definitely get inspired and motivated by someone else's hard work, and potentially get ideas from them, but you should never plagiarize in any way.
If you are inspired by someone else, you can link back to them in your posts.
Bloggers will always remember the blogs that copy others. This is not a good idea as being seen negatively in the blogging world can damper your chances of developing relationships or networking with other bloggers.
9. Not setting up an email list
Do you not have an email list set up on your blog yet? If not, take this as your sign to get that set up ASAP!
Even if your blog is brand new, get an email list started immediately. The sooner, the better.
I have been using Convertkit for years and highly recommend it. The customer service is incredible and is always there to answer any of my questions. Convertkit is very easy to use and great for people who aren't super techy.
Benefits of an email list:
- Your email list is 100% yours and no one can take it from you
- Pinterest, Facebook, and Twitter all have the power to make serious changes at any time that can drastically affect how often you are seen on those websites. Your email list is 100% in your power
- You can create a more personal relationship through email versus a blog post
- Mostly everyone has email, not everyone has social media (surprisingly)
- The power of email is strong. For every dollar spent on email marketing, roughly $40 can be profited.
10. Not taking the time to read through your post again to edit mistakes
A post with a ton of mistakes can leave people feeling like your site isn't professional or trustworthy because you didn't take the time to carefully publish a post.
I use Grammarly, and also have an editor for certain posts and projects. If you often make mistakes while writing and can't afford help yet, I recommend having a friend or family member read through your posts.
11. Giving up because you haven't made money yet
A crazy number of people who start a blog give up because they haven't made money as quickly as they wanted.
Blogging takes hard work, consistency, and patience. If you don't have these 3 qualities, I recommend not starting a blog, or else you'll just waste your money.
Blogging is not a get rich quick scheme.
If you're a new blogger, I recommend checking out the course Make Money Blogging. You'll learn how to optimize all of your posts the right way from the very beginning to make money. This course is extremely detailed and thorough. You'll learn everything you need to know to make money blogging which is what I wish I would've known sooner, so I didn't have to go back through all of my posts to fix them.
12. Not outsourcing what you're not good at
It's easy to want to be cheap and not hire people for things you aren't good at.
However, freeing up your time for the things you excel at and leaving the things you dislike can help you make more money.
The things you don't like usually suck up your time, leave you feeling stressful and unmotivated or uninspired.
For outsourcing jobs, I recommend checking out Fiverr.
13. Deleting old posts
Before I started taking my blog seriously, I deleted a bunch of posts that I thought were garbage. This was a huge mistake because these posts were shared on sharing platforms like Pinterest.
When people click on those pins, people are getting an error and “No Page Found”. This hurts my bounce rate and now many of my links are showing up as broken.
Instead of deleting bad blog posts, repurpose and recycle them.
Blogging Tools That Help Me Run A Successful Blog:
- Leadpages (A must for bloggers)
- IvoryMix (Beautiful photos for your blog, pins, etc.)
- Make Money Blogging (How to make money blogging)
- BoardBooster (Schedule pins for Pinterest)
- Convertkit (email marketing)
I've been blogging full-time for almost 2 years now! It's pretty crazy that FITnancials started in 2012 as a hobby blog. If you don't know my story, I started FITnancials after losing 60 pounds.
I used it as more of a personal diary and spent roughly a couple hours every month on it until 2016 when I had the realization that my blog had potential. Now I'm making over 5 figures a month on my blog!
Are you making any of these mistakes on your blog?
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