If you want to start a profitable blog, that means you want to start a business.
Running a business isn’t free, but there are a lot of ways to save money (and then there are times when you want to spend the extra money for the best quality service).
For example, hiring a web designer can cost $1000-$3000 for a professionally designed blog. If you want to save money, buy a premade theme for $40. Blogging as a full-time job isn’t free. I need to reiterate that as I get a ton of emails from readers saying they don’t want to spend $1 on their business. Blogging is not for you if that’s the case.
Here are 10 ways to save money when starting a blog.
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1. Start your blog with a plan
I know so many people who go into blogging and wing it with no plan or strategy at all.
Back when I started blogging, there weren’t courses, books, or podcasts on creating a successful blog.
Things are a lot different now.
You can save so much time by learning from 1 teacher who has had significant success blogging.
You save so much time (which is money) because every minute you spend on your blog is with strategy.
Are you not sure where to start on creating a profitable blog? I recommend checking out this course roadmap to figure out where you should get started first!
I recommend the Pro Blogger Bundle which includes 4 of the best blogging courses. I’ve personally taken all 4 courses and they’re exactly what took me from newbie blogger to full-time business owner on Fitnancials. I was getting little page views before one of the courses called Pinterest Traffic Avalanche. Now I’m getting enough traffic from Pinterest alone to make my blog a full-time career. You learn absolutely everything you need to know to start and run a profitable blog and business.
Bluehost is a web host provider, which is a must for profitable blogs.
You may think you can register a domain name, but you need to do more than that. To get your website active on the internet, you need to host a website. Web hosting is in charge of providing space on a web server to store your website files.
With Bluehost, you can start a blog for $2.95 a month. You also get free domain registration, free SSL certificate included, and one-click WordPress install.
To set up your blog with Bluehost, check out my set up a step by step tutorial here.
Bluehost also has 24/7 customer support if you have any issues.
My other website runs on Bluehost, and I’ve always had a great experience with them. (And if you’re wondering, Fitnancials runs on BigScoots because of my traffic, thus different hosting is needed).
3. Choose a theme
Instead of hiring a custom web designer that costs thousands of dollars, you can opt for a website theme instead.
Before I built this custom theme with a professional web designer, I used an affordable theme by Restored 316.
I always got so many compliments on my site. Their themes are high-quality, built with site speed in mind, and are well-known in the blogging world.
4. Pinterest templates
Creating Pinterest pins are a must for any blogger, but what’s more important is making sure they’re beautiful and attention-grabbing.
Creative Market isn’t just great for website themes, but Pinterest templates, too. Many of the Pinterest graphics you see on my blog are from templates that I’ve bought on Canva.
I’m not a graphic designer, and I’m terrible at making pins, which is why I love using templates. They’re a huge time saver.
5. Create a product
Creating and launching a product is one of the scariest things I’ve ever done.
It’s intimidating and induces a ton of fear to create something and put something out there.
Six Figure Blogger was such a game changer for creating and launching my product and ended up saving me a ton of money.
I learned e v e r y t h i n g to create a product and have a successful launch.
You learn SO much (check out the class curriculum here), including creating an eBook, creating a course, and other digital products from scratch.
You also learn how to create a high-converting sales page and how to get visitors to your sales page, among many other things.
I saved so much time because I learned how to create a profitable product from people who knew exactly what they were doing.
I had a business coach from step 1 to finish because of Six Figure Blogger.
Take action now: Before we begin, get access to How To Send An Email Pitch To Land Sponsorships checklist. This quick checklist will help you stand out from other influencers and increase your brand sponsorships.
6. Landing pages
A landing page is also known as a lead capture page that has one sole purpose – capturing a reader into a campaign-specific webpage that directs them to complete a call to action or marketing goal.
Landing pages are a huge deal in the online world because you can capture a reader and turn them into a potential customer.
I use LeadPages, but before Leadpages, I went the cheaper route and used BluChic Landing Pages, but ended up with a lot of tech problems utilizing the landing page. I tried to make it work for a while, but for some reason, I kept having tech issues. Therefore I recommend Leadpages.
LeadPages is expensive ($400 for two years), but it’s worth it to me since the functionality and tech is user-friendly and has never given me problems. Plus, it helps convert readers into customers.
7. Stock photography
Stock photography is a must for any website.
With stock photos, you can create beautiful Pinterest pins, break up lots of text in blog posts, and a lot more.
I’ve used Ivory Mix for years and highly recommend it – it’s so affordable compared to other stock photography websites.
Currently, a stock photo membership on Ivory Mix is less than $50 for three months.
When I used to shop online for stock photos, the average cost was $20 per photo.
With Ivory Mix, you get a library of over 3,000 photos.
The membership also includes 100+ new photos monthly, 30+ social media quote graphics (perfect for Instagram!), and works out at about $14 a month.
8. Hire on Fiverr
If you want a custom logo, graphic design, or other freelance work done on your website, check out Fiverr.
I found one of my logo designers on Fiverr for an affordable price and got an awesome logo in under three days.
There are times when you’re going to want to hire out because someone can do something better than you, in half the time.
Do you suck at Pinterest or social media graphics? There are tons of freelancers on Fiverr who specialize in Pinterest graphics.
9. Listen to podcasts
Podcasts are fantastic because you can listen to them virtually anywhere.
Whether you’re in your car, getting ready for work, or waiting for class to start, you can listen to podcasts and learn something new.
There are so many amazing podcasts out there, but to give you an idea of the best blogging podcasts, here are a few.
- Online Marketing Made Easy with Amy Porterfield
- The Goal Digger Podcast by Jenna Kutcher
- Smart Passive Income by Pat Flynn
- ProBlogger Podcast with Darren Rowse
I recommend choosing one teacher (podcast) and focusing on that one only at a time.
10. Legal Templates
Did you know there’s a legal side to blogging? Yeah, I know, another thing to think about. This is why Amira, lawyer, and business coach, decided to create the Legal Bundle.
The Legal Bundle includes everything you need to comply with the law and protect your blog and online business.
Amira makes this bundle affordable to help protect bloggers and online business owners. It’s packed with a ton of value (did you know there are 9 bonuses included with the 3 legal templates?).
Plus, she has a private FB group for people who buy the Legal Bundle, which is a great community to ask questions about these sort of things.
Hiring a lawyer JUST for a consultation ranges from $250-$500 for 1 hour. And unfortunately, you can’t go copying other bloggers legal pages.
What to read next: How Natalie Built A $100,000 Blog With A Full-Time Job
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What have you done to save money when starting your blog?
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